MIT Edgerton Center

In 2021, I redesigned the branding of the MIT Edgerton Center while serving as their Communications Officer.

The new design is based on Doc Edgerton’s iconic milkdrop coronet photo and is meant to be memorable and capture his spirit of discovery.

Milk Drop Coronet, 1957, by Harold Eugene Edgerton

 The logo in the wild

 Results

50% increase in donations from the 2023 to 2024 24 HOur Challenge

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MIT Department of Urban Studies and Planning